Current location:Global Gateway news portal > business
Interview: Malaysia pursues holistic strategy to boost Chinese tourist arrivals
Global Gateway news portal2024-05-21 08:11:21【business】8People have gathered around
IntroductionKUALA LUMPUR, April 11 (Xinhua) -- Malaysia is adopting a holistic approach to boost Chinese tourist
KUALA LUMPUR, April 11 (Xinhua) -- Malaysia is adopting a holistic approach to boost Chinese tourist arrivals, moving beyond traditional promotional methods to create an ecosystem that enhances visitors' experience.
The approach includes deploying Chinese-proficient staff at key entry points, collaborating with airlines to offer direct flights from secondary and tertiary Chinese cities, partnering with educational institutions, and utilizing Chinese social media influencers, Tourism Malaysia Director-General Manoharan Periasamy told Xinhua in a recent exclusive interview.
"We have local airlines operating out of China, and we're also working with Chinese-based carriers like Loong Air, China Eastern, and China Southern," he said, adding that his agency, which is under the Tourism, Arts and Culture Ministry, coordinates with these airlines to ensure a seamless arrival experience for tourists.
Help desks staffed with Chinese-speaking officers have been established to assist tourists with digital documents and entry procedures, providing a welcoming and efficient arrival experience, Manoharan said.
Malaysia's unique attractions, including pristine beaches, diverse eco-tourism options, and a vibrant culinary and shopping scene, are already well-known in China. Besides these, Manoharan emphasized the added advantage of Malaysia's large ethnic Chinese population.
Chinese nationals can easily fit in and feel at home when they visit, further enhancing Malaysia's appeal, he said.
Homestay programs are being promoted to offer visitors an immersive cultural experience. "It's a totally different kind of experience to stay with a local family, understand their way of life, and share a meal with them," Manoharan explained.
These programs are being linked to education initiatives, with the families of Chinese students in Malaysia invited to visit and experience the Southeast Asian country firsthand.
Finally, Manoharan said his agency has partnered with social media influencers in China to showcase Malaysia's attractions.
Many influencers have already been brought to Malaysia on trips to give them a first-hand experience, Manoharan said. ■
Address of this article:http://sainthelena.carpetcleaningepping.com/html-51a099852.html
Very good!(5)
Related articles
- Mohammad Mokhber: Who is Iran’s acting president?
- Rescue underway after earthquake hits Syria
- Quakes leave 1.5 mln people homeless in Türkiye: UN
- UN chief applauds formation of transitional council in Haiti
- Student fatally shot, suspect detained at Georgia's Kennesaw State University
- Japan's discharge plan
- With secret contract, U.S. uses spyware to supervise world: NYT
- Eurozone inflation slows to 8.5 pct in January: Eurostat
- Hall of Fame outfielder Ken Griffey Jr. to lead Indianapolis 500 field in Corvette pace car
- Xi Focus: Xi's 2024 New Year Message Highlights Confidence, People, Global Vision
Popular articles
Recommended
California congressman urges closer consultation with tribes on offshore wind
To invest in China is to win the future: spokesperson
Global trade to rebound by 2.6 pct in 2024: WTO report
UK PM pledges to halve inflation, boost economy
Six killed in a 'foiled coup' in Congo, the army says
UN Security Council voices concern over killing of World Central Kitchen staff in Gaza
The Latest: UN chief calls for restraint after Iran's retaliatory attacks on Israel
Rescue underway after earthquake hits Syria
Links
- Twins pound out 17 hits, claim their seventh straight win with an 11
- Texans WR Tank Dell shot in Florida, sustains minor wound, team says
- Jets forward Namestnikov is taken to the hospital after a puck hit him in the face
- Stephen Ames celebrates 60th birthday with successful title defense in Mitsubishi Electric Classic
- Katie Holmes pays tribute to NY punk band Ramones as she rocks vintage T
- Tour of Romandie win is career
- Jury finds Wisconsin man guilty in killing, sexual assault of 20
- Oklahoma man beat his girlfriend up while she was pregnant
- Bournemouth moves into top half of the Premier League after 3
- Rangers rookie Wyatt Langford hits an inside